Government Relations
Our government relations team identifies the client’s goals and develops a thorough and comprehensive approach to fulfilling those goals. Our approach may best be met meeting with policy-makers whether they may be cabinet ministers, political staff, civil servants or backbenchers. We may also suggest different approaches involving crown corporations, agencies, boards, commissions, or a combination thereof. No matter what advice we provide our clients, their interests will be represented strategically in legislative debates, where regulation is developed, when policy is formed, if funding is allocated, or when procurement processes are conducted.
Strategic Communications
Corporate
Our communications team provides strategic advice and execution for clients within different sectors such as healthcare, energy, accounting, not-for-profit, farming / agriculture and many more. Our team has assisted clients with effective media communication, human resource requirements, regulations, local governments, communities, NGOs and labour unions while maintaining the utmost professionalism during demanding and sensitive circumstances.
Media Relations
An effective media relations strategy requires a thorough understanding of how the media works. At 2Traverse, we use the latest technologies and cutting-edge techniques to tell a story that will suit a specific media outlet. We leverage all the media formats available to get your message across, from traditional media outreach to targeted social media campaigns, utilizing multiple digital platforms.
We have former journalists and passionate media relations experts through a range of disciplines who are ready to help our clients achieve their goals. Our focus is on providing results-based solutions that connect clients to their desired audiences.
Stakeholders
Our consultants work with clients to create campaigns that effectively engage the community, prepare crisis communications plans and advise on issues management. We continuously work with our clients to find better ways to collaborate with key local partners to find solutions to problems, manage potential fallout, or consult on ways to improve community relations.
In today’s landscape, the success of many projects relies on effective community engagement, and our team has designed many successful community engagement programs with a strategic flair. We have hosted events, provided support for community relations and created effective media strategies to engage stakeholders.
Digital Advocacy
Activation
We have experience running digital advocacy campaigns along with our digital campaign partner, Pixeletta Consultations. Our services include micro-targeted advertising, link-building, SEO, online persuasion, social media management on Facebook, Twitter, Instagram, Linkedin and website development and content development.
We have assisted multiple clients in different sectors from political campaigns to corporations.
Creative
We have developed creative campaigns and strategies to increase online engagement, gaining new business or a more aggressive online reputation that brings awareness to an issue, service or product. We have run social media campaigns, Google Ad campaigns, and many other paid advertising campaigns to create a funnel for clients to network with and engage with.
Social
What does your brand say about you online? Our team will help you find out, by implementing multiple monitoring and measuring tools to keep an eye on social conversations around clients’ focused topics and areas of interest. We also build creative engaging campaigns and content to influence those in the conversation to network with your brand. 2Traverse offers full spectrum social media management services, including content creation, engagement, and monitoring / reporting.
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Social Media Management
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Reputation Management
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Legal Advice
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Modern Webdesign
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Strategy Sessions
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Public Relations
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Executive Assistance
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Google Ads Campaigns
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Negotiations
